DOWNLOAD PAPERBACK

Law is a complex field - one that presents plenty of opportunity but also faces inherent difficulties.

As any field that is, in the end, fueled by its capacity to become economically viable, a good lawyer is not just a legal expert but also understands how to market, attract clients, and grow their business.

As such, most law firms face the following issues:

• Growth is stunted due to a lack of serious client inflow, often because lawyers neglect to work on their digital presence. For instance, very few lawyers have created a customer acquisition funnel to generate leads from social media groups, "Ask a Lawyer" forums, or other similar platforms.
• Once firms start to grow, another issue occurs - managing growth and striving for operational efficiency. Very few law firms have robust standard operating procedures (SOPs) in place and fail to leverage technology to streamline their processes, often resulting in bottlenecks.
• Finally, the legal field is notoriously resistant to technology, which has proven effective in the past, but may change with the invention of AI that can efficiently write extraordinary forms of attack on the level of a senior lawyer.

The threat of non-adoption of technology.

With Generative AI likely to become a $1.3 Trillion Market by 2032, it will likely change our lives forever. All fields that mainly revolve around handling text and images will be heavily impacted.

While we don't believe AI will replace humans, it will force you to adapt or be left behind by market forces. Our questionnaires have revealed a limited understanding among lawyers of the economic pressures that this technology will bring to bear. However, we are confident that the document produced using MinervaAI, our AI tool, will prove the majority of critics wrong.

Written in 50 minutes, with only about 15-20% of content written manually, the above is what AI can do when properly set up.

We'll leave the document speak for itself.

Our plan to help Law Firms Expand

Our background is in LawTech. With our founders having experience working as contractors for the Defense, Technology, Entertainment, and Legal fields, we have gained expertise in all of the key areas that are of interest to law firms.

Our founders have collaborated with Forbes 500 companies such as PepsiCo and Microsoft and have had infosec initiatives finding and helping patch vulnerabilities within the Official Monitor of Romania, the Electronic Court Document system used by the Arad Tribunal, which is used by 80% of courts, including Military Courts and the ICCJ, as well as many others.

• We understand Legal - Our business automates tasks related to the legal field and understands the nuances of the domain. We are aware of the statutory limitations placed on lawyers and know how to work within those boundaries.
• We understand Technology - We have an average of 7 years of experience in the tech field per team member. With the team's expertise ranging from infosec to generative AI and statistics, we've got you covered.
• We understand Marketing & Sales - We use data-driven approaches to customer acquisition. You reading this is proof of our strategies working.
• We understand Business & Economics - Finally, we are business owners with successful startups to our names. We understand what is worth it and can propose both emergent solutions as well as conservative solutions to grow your legal business.

What we plan to do for you

Marketing is tough.

Growing a successful firm is complex. You have to ensure a steady flow of clients, as well as manage the internals to provide the deliverables and get paid. Finally, you need to be able to reduce risks while not destroying your chances to grow.

The Statute of Lawyers is, in many ways, unconstitutional, uncompetitive, and hinders growth for law firms. For example, you are not permitted to expand your successful firm by recruiting competitors' lawyers and offering them higher salaries.

You also can't hold a platform like Incorpo.ro, or Solo.ro. Solo.ro has registered over 8,000 active PFAs, each paying between 71 and 120 RON monthly as per our estimations (based on headquarters hosting and registry records).

This means between 568000 and 960000 RON - earned monthly, by a single lawyer working in tandem with IT professionals. The lawyer is not a major stakeholder, due to limitations imposed by the legal profession's statute.

However, we've found ways around this and know how to help you create similar solutions to grow fast.

We can help you build a professional online presence, keep your social media tidy and catchy, and build funnels to bring more customers your way.

Handling a growing law firm requires SOPs and a change of paradigm

Another issue that lawyers face is changing their paradigm from the one of a lawyer to the one of an entrepreneur. A successful lawyer doesn't take risks, is effective, and works covertly.

A successful business person is bold, takes the necessary risks to grow, and presents his successes in a way that boosts his growth.

Our team can help facilitate your team's growth, assist with standard operating procedures, and provide advice on important business decisions, all as part of our consultancy packages.

In addition, our team can help you develop and implement Standard Operating Procedures (SOPs) that will streamline your law firm's operations and increase efficiency. We understand that as your firm grows, it becomes increasingly important to have well-defined processes in place to ensure consistency and quality in your services.

Our experts will collaborate closely with you to pinpoint areas where SOPs can be introduced, such as client onboarding, case handling, billing, and document preparation. By setting clear guidelines and protocols, you can reduce mistakes, expedite processes, and enhance your firm's overall efficiency.

Digitalization and AI Adoption

Furthermore, we recognize the importance of digitalization in today's legal landscape. Our team can assist you in transitioning from traditional paper-based systems to digital solutions that will enhance your firm's capabilities and competitiveness.

We'll help you identify the right tools and technologies to suit your specific needs, whether it's case management software, document automation, or secure cloud storage.

One of the most exciting aspects of our offerings is the integration of cutting-edge AI tools into your law firm's operations. As the legal industry evolves, AI is becoming an increasingly valuable asset for lawyers looking to stay ahead of the curve. Our AI-powered solutions can help you automate repetitive tasks, conduct thorough legal research, and generate high-quality legal documents in a fraction of the time it would take manually.

By leveraging AI tools, your law firm can not only improve efficiency but also provide more comprehensive and accurate services to your clients. Our team will work with you to identify the areas where AI can have the greatest impact on your firm and help you implement these solutions seamlessly into your existing workflows.

Cost and going forward

We try to keep our price proportional to the value we bring. We're mainly looking to work with medium to large law firms that have proven business acumen and have the funds to invest in growth.

Our target market is firms with between 2 and 20 employees. Exceptions will be made if they are justified. Prices range from 300 EUR for small firms, to 1,000 EUR for medium-sized firms on a full plan, and above for concierge service or larger firms.

To get a more detailed quote, please contact us at office@incorpo.ro, or via phone at +40786833325.

We provide free 20-30-minute consultancy to each law firm that requests it from us and is in the target market.

Research Results - What Law Firms need

Research Question: What are the key challenges faced by small businesses when it comes to digital transformation, and how can they overcome these hurdles to What are the current needs and weaknesses of Romanian law firms, and how can these insights be used to generate a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis?

Abstract: This research aims to investigate the current state of Romanian law firms by analyzing curated data on their structure, contact information, areas of expertise, and years of experience. The study will identify the needs and weaknesses of these law firms, focusing on factors such as firm size, online presence, specialization, and potential for growth. By examining these aspects, the research will provide insights into the challenges faced by Romanian law firms and propose strategies for improvement. The findings will be used to generate a SWOT analysis, highlighting the strengths, weaknesses, opportunities, and threats within the Romanian legal industry. The ultimate goal is to offer recommendations that can help law firms enhance their competitiveness, attract more clients, and adapt to the evolving legal landscape. Due to the lack of publicly available data for most bars and the concentration of over 40% of lawyers in the Bucharest Bar, we will focus our analysis on it.

Romanian Lawyers Statistics

Bucharest Bar Statistics

We've decided to focus our attention on the Bucharest Bar due to it being the most representative - and transparent bar. Over 47% of Romanian lawyers are registered with the Bucharest bar.

Basic Statistics

• Total Law Firms: 6,889 firms.
• Average Number of Lawyers per Firm: Approximately 1.47 lawyers per firm, indicating many firms are small, possibly solo practices.
• Firms with Websites: 904, which suggests that many law firms (about 13% of total) have a digital presence.
• Firms without Websites: 5,985, indicating a significant number of firms might not be leveraging online platforms for visibility.

Legal Specialization

The specializations are largely undefined for many lawyers on the Bar's website (7,840 entries are blank). For those specified:

• Civil Law: 2,059 mentions
• Commercial Law: 1,957 mentions
• Labor Law: 1,355 mentions
• Administrative Law: 1,268 mentions
• Family Law: 1,262 mentions
• Criminal Law: 1,000 mentions
• Fiscal Law: Fiscal Law: 848 mentions
• Banking Law: 693 mentions
• IP Law: 118 mentions

While we won't be analyzing the market caps for each of the specializations in depth, we believe this can be explored further to identify market gaps.

We've examined the years in the profession for each legal occupation. Given that Bucharest lawyers are the most prevalent in the population for our general pyramid chart, this closely aligns with the age of entry into the profession. Consequently, an approximation of the mean age of entry in the year's exam can be derived. We consider this detail to be immaterial to our research.

The large spikes can be correlated with natality boosts in the general Romanian population (eg: Decretei).

Geographic Law Firm Distribution:

We've proceeded to analyse the geographic occurrence of Law firms in Bucharest based on Sector.

While a heatmap analysis could provide a clearer correlation and could be used to assess Firm Earnings alongside lawyer headcount and the cost of renting/purchasing property, we have not proceeded with this approach as further differentiation is not required for our pitching strategy.

Distribution of firms per sector:

• Sector 1: 1536 occurrences - Average Firm Size: 2.09 lawyers
• Sector 2: 1154 occurrences - Average Firm Size: 1.47 lawyers
• Sector 3: 1579 occurrences - Average Firm Size: 1.26 lawyers
• Sector 4: 911 occurrences - Average Firm Size: 1.20 lawyers
• Sector 5: 700 occurrences - Average Firm Size: 1.29 lawyers
• Sector 6: 913 occurrences - Average Firm Size: 1.14 lawyers

There is a strong correlation between the cost of living in a particular industry and the size of law firms.

Firm Size & Economics Capacity:

We've categorized law firms based on the lawyers that work in them. The majority of lawyers work individually, with very few firms having multiple lawyers, less than 1000 out of the total.

We've checked the form of exercise by the lawyers. As shown by the graph above, the majority of lawyers are freelancers - few being firm managers, or partners, with the majority working on a collaboration contract.

Digital Presence & Site Quality

We found there is a very strong, and direct correlation between the size of a company and having a website. The correlation is weak, meaning that having a site is only weakly correlated with the size of a company. Having a site is useful, but not mandatory, especially for companies that are comfortable staying small.

• Pearson Correlation Coefficient: (0.222) - Weak relationship
  • P-value: (8.02*10^-78)
• Spearman's Rank Correlation Coefficient: (0.251) - Weak relationship
  • P-value: (2.20*10^-99)

We've also been working on creating a complex AI-based grading algorithm.

The full method of query, scraping procedure, as well as procedure of grading, is detailed below. Google is used to analyze the right of access to the site. The public nature of the site is deducted by checking for Google indexing.

The results of the running of the script are proprietary, due to financial reasons, but can be fully reproduced and verified using the above files.

• Firms of 1 lawyer: Average grade of 57.96
• Firms of 2-3 lawyers: Average grade of 58.55
• Firms of 4-7 lawyers: Average grade of 62.47
• Firms of 8-15 lawyers: Average grade of 67.15
• Firms with more than 15 lawyers: Average grade of 75.07

While larger firms have a significantly more curated digital presence, it still lags behind majorly - no firms have scored more than 90, unfortunately:

The hall of fame of Law Firm sites (Bucharest) are as follows:

The full, uncurated gradings of law firm sites, can be found here.

LEGAL INFORMATION: