CAEN Code 7311: Advertising agencies

Stefan-Lucian Deleanu -

Includes

This class includes the provision of a full range of advertising services (that is, through in-house capabilities or subcontracting), including advice, creative services, production of advertising materials, and media buying. It includes: - Creation and realization of advertising campaigns:

  • Creating and placing ads in newspapers, magazines, on the radio, TV, the internet, and other media.
  • creating and placing of outdoor advertising, eg billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc
  • aerial advertising
  • distribution or delivery of advertising material or samples
  • creation of stands and other display structures and sites
  • conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
    • Promotion of products
    • point-of-sale marketing
    • direct mail advertising
    • marketing consulting

This class excludes:

  • publishing of advertising material, see CAEN 5819
  • production of commercial messages television and film, see CAEN 5911
  • production of commercial messages for radio, see CAEN 5920
  • Market research, see CAEN 7320
  • advertising photography, see CAEN 7420
  • convention and trade show organisers, see CAEN 8230
  • mailing activities, see CAEN 8219